The
outline of this chapter covers how the allocation of resources determines the
well-being of an economy, where equilibrium in supply and demand would maximize
the total benefits shared by buyers and sellers. Buyers are dependent on how
much they value a certain good, thus their willingness to buy the good placed
in the market. Leading to the consumer surplus, which is willing amount paid
minus the actual paid price, or the area below the demand curve and above the
price. Consumer surpluses regularly show the preference of buyers. On the other
hand, to the seller there is a focus on opportunity cost, and the producer
surplus which is determined by subtracting the seller’s own cost from the
amount the seller is being paid. In other terms the supply surplus is the area
below the price and above the supply curve. Total surplus is generated by
subtracting the cost to sellers from the value to buyers. This would measure
the efficiency, maximization of total surplus received by society, and
equality, uniformly distributed economic prosperity among the members in
society. Free markets do not only allocate supply of goods to buyers who value
them more highly it also allocates the demand for goods to sellers that can
produce at the least cost, while also maximizing the sum of consumer and
producer surplus by producing the required amount of goods. Market failures ,
when resources are used inefficiently, occur when there is a market power that
stimulates the activity of supply and demand in an artificial way keeping away
from the equilibrium price and quantity, or when externalities cause welfare to
depend more than just the value to buyers and cost to sellers.
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